Many people enjoy having fun and staying in touch with friends and acquaintances via social media; however, social media sites can also give your business a big boost. No longer are these sites reserved for idle game playing or match making; when used effectively for marketing purposes they can really boost business. In the article that follows, you will find tips on how you can use social media to effectively market your business.
If you are maintaining a blog, you need to post frequently and on a predictable schedule. Readers will return more frequently if you are continually presenting new content. This is very much like how consumers treat traditional content providers like newspapers and magazines. So it is crucial that you have content that encourages visitors to return to your site.
If you decide to utilize a marketing company to help you with social media marketing, be cautions. Unfortunately, a number of these firms have fraudulent schemes running and they prey on the inexperience of others. These companies use thousands of bogus Facebook, YouTube and Twitter accounts using proxy servers that automate registration at these sites. Because these services use abusive tactics, your message is generally not seen by too many real people, as the view counts are fake and the fraudulent accounts are generally terminated fairly quickly.
When launching your marketing campaign on social media, invite all of your friends, relatives and contacts to your site. What if they’re not going to purchase from your business? That’s fine. You won’t have to worry about that. As long as they’re inside of your network, your business will be advertised on their network. So you will receive views by simply having them around.
Keep people abreast of how your company is doing when you use social media. For example, you could celebrate your 1,000th “Like” on your Facebook fan page by creating an article to commemorate it. Thank your followers for taking an interest in your company and make sure they know how much they are appreciated. This sort of article must quickly be shared.
Social media works best if you create links that all tie together. Make it easy for your viewers and readers to find you on Twitter, see your YouTube videos and follow your Facebook page. On Twitter, include in your profile a URL that links to your Facebook page and blog. This makes it simple for your customers to follow you in whichever way works best for them.
Combine your social media marketing campaign with an email campaign. Add in a Facebook or Twitter button near the end of your email, and include a blurb about how you strive to personally respond to any posts on either of these sites. Encouraging the people who buy from you and visit your website to sign up for your newsletter as another way to market your business.
One of the most powerful ways to a successful social media marketing campaign is to give thoughtful consideration to the details of your overall strategic plan. If you just throw money at the newest and latest social trends and the quickly move on to the next, you’ll never get anywhere. Use techniques that make the best use of all of your resources, and proceed with patience.
Professional etiquette is very important on social media sites. Make a personal introduction, but maintain an air of professionalism. Do not allow yourself to engage in an online argument; however, you may choose to delete comments that are inappropriate or misleading. Have more than one profile; that way, you can talk to your friends under one and your business contacts under another.
Always ensure that your social network pages have new information and posts. Your customers may expect regular updates. If you don’t provide these, you may find yourself losing customers. Depending on your product or service, don’t spam your customers unnecessarily with irrelevant information all day long; but, you should make updates 3-4 times per week.
Attract more customers to your products or your store by using your profile on social media sites. Fill them in on new locations, products, or services. Offer them exclusive coupons or limited offers reserved for your Facebook fans. If you want customers to add you on Facebook, you must give them compelling reasons to read your page.
Combine email marketing with social media marketing. Add in links to your Twitter and Facebook when you send out emails to try and market to people as much as possible. Tell people to forward your emails so that you can get as many people to see your content as possible.
Monitor and evaluate your progress. You should keep track of your traffic and how many brand new subscribers you get each week. Here’s where a little number crunching will come in. It’s not that difficult, but you will need to make decisions about what’s working and what needs to be changed based on the stats. If you don’t follow your results, you won’t know which aspects of social media marketing are paying off.
Answer questions and make comments on your social networking websites. Visit these sites twice each day to check your inbox and notifications. Quick, accurate responses will gain you a good online reputation so allow yourself to be alert whenever a comment is left. Keep in mind that your response will be visible to everyone, so avoid making silly gaffes.
You want to have the option of opening up a one-on-one dialogue with your customers. People love it when they have a one on one relationship with a company. If a customer is aware that they are communicating with one particular person who cares about their concerns, they will have more faith in you and your company.
Put your blogs on your personal LinkedIn page with the application for blog feeding. When you post articles, they will show as being updated on Linkedin. This not only helps you save time, but doubles your exposure–both LinkedIn friends and blog readers will get your update.
Social Media Sites
Social media sites have altered how we communicate, but it is still important to remain professional. Approach your communication with a personal, yet professional tone. Don’t argue, just delete the comments or posts that aren’t constructive. Make your own separate, personal profile; this will allow you to have interactions with your personal friends.
Get your clientele to take surveys regarding their social media usage. If you see your customers spending a great deal of time each day on social media sites, build a site page that includes your brand. If it so happens that your target audience is not affiliated with any social media sites, than it may be best to focus your efforts in another area that your audience better relates to.
When you receive a comment on Facebook, you must make sure that you reply to it. This includes positive and negative feedback. This will let people know that what they feel is important is also important to you and your company. They will trust you and your business more. Also, respond quickly to any comment to help your customers feel important.
Connect social media profiles with your website. This is easy to do by including “share” buttons on your website that will allow your main website visitors to share your content on their social media profiles. These buttons should be placed on all main pages, in blogs posts as well as RSS feeds to help get your consumers to share content that you post.
Social media marketing presents a huge opportunity for your business, but only if you are prepared to address the inevitable negativity that comes with such a public format. Social media is awesome when you get praise, but there is also a negative side. Don’t ignore it, but respond to it in a helpful way.
Social media marketing is all about social interaction, so don’t neglect to speak with people on a face-to-face basis. Or PC-to-PC, more accurately. Your customers are not interested in speaking with a large company. Speaking to an individual one-on-one makes that person feel that they’re important.
The sky is the limit when using social media to market your business. For instance, you could offer an endless variety of deals and coupons if you want to create a buzz. This will create a sense of urgency and fans will be more inclined to pay attention to your social media profiles because they do not want to miss out on a deal. These kinds of deals are also more likely to go viral.
Freebies are a very popular strategy to consider for your social media website. Getting something for free is an opportunity that few will want to pass up. Figure out what you’re offering for free, then jump on some of the freebie social media sites that are popular. After this post a link so your customers know where to get the freebie.
Use your business name as your usernames for social media websites. This prevents another business with a similar name or someone with an axe to grind for registering those accounts and causing confusion or ill will. Even if you are far from actively employing the account, you’ll have staked your claim to your name.
Your social media marketing campaign should be closely linked to what you are doing on your website or blog. You can do this by adding “share” buttons for your visitors to easily share your website and content on their own social networking profiles. Put these buttons on RSS feeds, blog posts, and main web pages so they’re easy to find.
Update your blog entries on a frequent basis. It is easier to post frequently if you do so on a set schedule. When you update frequently, people will make a habit of checking your site for new information. Turn on a reminder for yourself so that you are sure to update as often as you can.
A great way to do your market research is to use social media as a tool in getting feedback on new and existing products. The sense of discourse and community that your followers and customers experience through social networks will encourage them to share valuable information with you. They can give you information you did not realize about your product, which you can use to make improvements.
Frequently, leave friendly posts and helpful comments on the pages of fellow blogger’s sites. Social media marketing, after all, is about being social and talking to others. One simple method of publicizing yourself is to interact with people blogging in your industry. Doing this will quickly increase the number of social connections you make.
To keep your social media marketing efforts interesting and informative, create and post YouTube interviews with experts in your field. Not only will this be of great interest to viewers, they will believe that you are the authority on your niche. Thanks to the experts you interview, customers will trust you more and be more likely to buy from you.
Share your blogs with friends and family to increase exposure. You might think this is strange but people want to know you are legit. Blog about your friends on Facebook, or your number of Twitter followers. Also post links to all of your other online presences.
Create contests for your Facebook page. Many consumers will find the opportunity to win a prize for free exciting. Contests pull people in and keep them interested in what you have to offer. You can also use contests to build a buzz around your newest items.
Don’t make the process of subscribing to your blog complicated. Do not place the ‘subscribe’ button in a location that no one can see. Followers don’t want to hunt for the link. They want the link to be easy to find. Avoid using a lot of fancy add-ons that take an excessive amount of time to load.
There are tremendous benefits to using social media websites for your marketing needs. Most people have profiles and are ready to interact with you and learn more about your products. You now know how to harness social media’s power to promote your business. Head to your favorite social media website and get started today!
Try to put a box on your profile that is linked to Facebook, so they will not have to navigate away from your profile. Readers are always more likely to take helpful steps such as liking you on Facebook when you make them as easy as possible. When the experience for your reader is easier, it will mean more repeat visits for you.