Social media networks are one of the most current methods people use to interact with others on the web. This is a fantastic development if you’re promoting a service, website or product. When you launch a social media marketing campaign, you can not only go looking for new customers, you can forge stronger bonds with the customers you already have. The following are some excellent methods for utilizing social media in marketing.
Keep an up-to-date blog. If you’re having a promotion or a sale, make sure to post it to your blog. Your blog can also announce clearances, specials and changes in location or hours. Don’t forget to include this information in your blog posts.
If you’re going to use Twitter for social media marketing, make sure your tweets are informative and vary in content. Create tweets that include how to information about your products and reviews of similar products, too. Sprinkling these tweets in among blatantly promotional ones will keep your readers more interested in what you have to say.
If you are using social media marketing, make sure you inform all of your current customers. If they choose to join your page, many social networks can let your connections know that they’re following you. This is essentially free advertising and should not be underestimated. It is valuable because it is a referral.
At the top right of the page your blog is on, place a “like box” for Facebook. Your visitors will be able to ‘like’ your social media page on Facebook. If you put this on your blog your visitors can like your Facebook page without leaving the blog. This means that they never have to leave. It’s something really simple but incredibly convenient that can help you increase your network a lot.
Imitate what successful people have done with social media and do the best you can to act as if you know what you’re doing so that you can succeed as a social media marketer. Know what your competition does for their social media marketing and mimic it until you know what works for you and your customers. Discover their social profiles. Analyze what they post, as well as the specials that they run.
Today’s social media marketing is all about Web 2.0, so make sure that you’re using the appropriate widgets and applications on your site. Having a widget located in your site is a great way to help market your site. In addition, widgets let your readers re-tweet your content instead of having to visit another site to do it.
Facebook games are a great way to promote your products. Creating your own niche-specific game isn’t as hard as it may seem. Several brands in the past have experienced overwhelming success by offering games on Facebook, some of which have gone viral very quickly. If you choose to go this route, spend the extra cash to have a professional team design and program the game.
Make sure that you really want to build a two-way relationship with your clientele before you get aggressive with social media marketing. If you just want to drive sales, then advertise through social channels and keep it simple. If you desire to have your customers to purchase your products every now and then, start off by saying “Hello.” The customers will respond and you can go from there.
To be make social media work for you, you want to be able to speak with your customer person to person. Customers do not enjoy the futile feeling of trying to communicate with a faceless corporation. Customers want to know they aren’t just an anonymous number. When they know they are dealing with just one person, it makes them more interested in doing business with you.
Allow customers to rate, comment and sort your items. Your site’s users will feel as if they have a voice, as they rank content on the site by popularity.
If you really want social media to work for you, you have to make visitors feel like they are important and that you understand what they want. Respond to customer complaints and feedback immediately so your customers know you are listening to them. Demonstrate the fact that you hear what they have to say and care about it.
Respond to comments and questions left by visitors to your site. Comments can get lost in the shuffle, so make a habit of specifically looking for new comments every time you check your feed.
Social media is a great way to enhance the user-friendliness of your storefront. As a supplement to your standalone site, make a Facebook store to which users can navigate from each post you make. People who use Facebook a lot click around people’s profiles, which means they might see your product selection without even visiting your main website. This can let them have easier access to your products, without making them leave Facebook and go to your site.
One way to increase traffic flow to your site is to run a contest or to give away samples. Everyone loves free products and this is a way to get new followers to your social media profiles. Figure out what you’re offering for free, then jump on some of the freebie social media sites that are popular. After this post a link so your customers know where to get the freebie.
Keep your readers informed of the progress that you are making with your social media marketing. For example, you could celebrate your 1,000th “Like” on your Facebook fan page by creating an article to commemorate it. Publicly thank people for their interest, comments and other interactions and discuss the positive aspects of social media. These articles are typically quickly shared.
Check what your competitors are doing. Look at their profiles and keep track of what they share. You could choose to do something similar and struggle for the same target audience or try developing a strategy they have not thought of yet to reach out to a different target audience.
Make sure you respond to any question or comment left on your social media page. Try to check your page at least twice-daily so that responses are left for too long. You can also choose to receive emails every time you get a new notification. Keep in mind that anything you post in reply to a comment will be visible by all.
Remember that social media’s primary purpose isn’t just to advertise goods or services. Social networking will let you gain more knowledge about your customers. This may also help encourage their interaction with both you and your brand. Yes, you can discuss your products through social media, but it is a more powerful tool if you consider it a sort of customer relations.
Twitter has a lot of cool tools you can use for social media marketing purposes. Check out Twellow and Tweepi. Using these tools, you can easily locate users that coincide with your main target audience and connect with you frequently. You should attempt to create a list of important users to follow, in the hopes that they will in turn follow you as well.
Read about social networking. Using Facebook for professional purposes is quite different than chatting with family and friends on your social site. You can look for a lot of information on this online, and you can find professionals that may offer advice too.
If you are going into social media marketing, you have to be able to deal with the negativity that can be associated with it. Even if most people think your product is the best thing since sliced bread, there will always be some naysayers. Don’t ignore unhappy customers. Address their concerns and criticism.
Don’t stick with only one social media website. Most of them are free, so it’s easy to use quite a few of them. Facebook is an excellent marketing tool; however, other sites such as Twitter and MySpace are also quite valuable. The more people that see you, the more you are likely to benefit from the exposure.
Promote product giveaways using your social media presence. Getting something for free is an opportunity that few will want to pass up. Consider a free sample or a small promotional mug or hat that you can give away by posting a link to the freebie on different freebie sites.
Social Media Sites
Running contests on Facebook and Twitter can really bring in visitors if the rewards are worth customers’ while. Such announcements are often spread very quickly on such media outlets. Be sure that it is creative, entertaining, and has something to do with what you’re selling. A contest example may be designing a logo to use for a future product.
Researchers have found that people are most likely to be visiting social media sites during weekday business hours. There are tools that can automatically update your social media sites so that they are posted during the time frames where they will receive the most views and you can write them whenever you have the free time.
Talk a little about who your friends are on the blog you use for social media. While this may initially be a little strange, remember that viewers respond well to seeing the personal connections in your life. Use Facebook to blog about friends or how many Twitter followers you have. Link to your other social media profiles, also.
Create contests for your Facebook page. Consumers love contests, and like to have such opportunities. When you have a contest, you can gain followers as well as people who like your products. A contest will start a conversation about your brand, getting the word out to new customers.
Update your Facebook regularly for the most effective marketing. People like fresh news, and they love to have something new to talk about. When you post to your blog, you should set it up so it goes directly to your Facebook profile. You should see a big difference with your marketing efforts.
Use your business name as your usernames for social media websites. Claim these right away to ensure that another person does not take the name and begin posting or tweeting things that are unrelated to or inappropriate for your business. Even if you’re not going to start marketing yet, secure the name now, so that no one else takes it.
Get some good competition going with your Facebook. Many people like to participate in contests and competitions. Run one on your Facebook page, and watch the interest gain momentum at a fast pace. This will increase the traffic on your site, which will ultimately lead to more sales.
Consider having a contest or a free giveaway and use all of your social media to promote it. Most people enjoy receiving free things and will happily fill out a form or follow you on Twitter if there is a chance of winning. Always make sure to keep your customer confidence high by posting a list of winners for all to see.
If you want easy sharing options for your friends, then there are some things you can do to accomplish this. You should always include a Facebook share button on the top or bottom of your posts. The added benefits will be well worth the minimal effort you exert to do this.
It may be wise to have a contest that users can enter on your Facebook site. Use discounts or free merchandise as prizes for all winners. It is not only a great way to give back to your customer fan base, but you also market yourself further.
Make YouTube the starting off point for your social media marketing ventures. Every day, millions of people in all age groups peruse this media-rich site. The YouTube account profile should be set up correctly so you can get the most out of this promotional method. Make sure you provide a lot of information for all users, and be sure to also add in links to your sites and blogs.
Remember the steps you, as well as others, have taken before. Use lessons that you learn to help you improve your present social marketing plan and increase your profits. In this way, you can learn what is effective and what is not.
Social media marketing provides a wonderful opportunity to expand any business. Apply the advice presented in this article to make yourself familiar with this communication medium. Your efforts in marketing will yield great results. This may even get you excited to do more with your social media profiles. Your business can benefit greatly from social media.
By using their cell phones, Facebook Places lets the users check in to the places they go. You can offer a discount to any customer who updates their status on your Facebook place page. Have them show the cashier that they have updated their status. Foursquare has something like this that can be used.