Traditional marketing has it’s place, but to survive, businesses need to learn how to leverage the social media space. One innovative way to market is through social media, but if you’re going to be successful, you must know what to do. This article contains a number of marketing tips to improve your social media presence.
Twitter is a very useful tool for business promotion. Once you understand the basics of Twitter, you can increase the visibility of your business to hundreds of thousands of new people. Use every available opportunity to explore the ins and outs of managing a Twitter account, such as hash tags, following other users, and keyword usage.
Utilizing a Twitter account could be very beneficial to creating business contacts. If you take the time to study how Twitter works, you can get your business seen by hundreds, if not thousands, of people. Block out the hours needed to educate yourself about hashtags, keywords and all things Twitter.
To get good results from marketing through social media, create useful links that bind all your sites together. Make it easy for your viewers and readers to find you on Twitter, see your YouTube videos and follow your Facebook page. When setting up your profile on Twitter, make sure to put in the website addresses for your Facebook page and blog. Creating these type of links can greatly increase your number of customers.
Place Facebook share buttons on the top of all of your blog posts. Having this button means your blog readers can easily share your content with their Facebook friends. This may result in increased traffic to your blog. As people begin to share your material through different mediums, your blog will be the ultimate destination for anyone looking for the source.
Near the top of your blog, add a Facebook “like” box. Readers can easily “like” it and it will show up on their page. Your users will not have to leave your blog and they can “like” your blog without leaving the website. Making it this easy makes it more likely that people will do so and it gives you more exposure.
Make a decision about whether or not you want to have relationships with your clientele. For building up sales, keep bells and whistles to a minimum, and use social media for advertisements. If you desire to have your customers to purchase your products every now and then, start off by saying “Hello.” This gives your client the reins to take over the conversation.
To get a better social media marketing network, avoid pushing products. Post a link or a story from other people that has to do with you niche or industry. Running contests, asking interesting questions and displaying intriguing pictures are other ideas for possible posts. Engage your followers. Go for product engagement instead of product placement. Make it a goal to identify with your customer’s lifestyle, so that they will identify your product in a like manner, rather than viewing it as yet another thing to spend money on.
Make use of social media marketing in order to create storefronts that are easier for your users to use. Your main website is the most important, of course, but it is possible to set up a Facebook store that can be visited from any post on your account. Heavy Facebook users ramble around the site sometimes, and could browse your selection of products, and even buy some, without ever leaving Facebook itself. Using this method you can allow them to stay on Facebook, which many of them would prefer.
Stay active on your social media sites. You can’t be successful without being social. Without activity and interaction, your overall social media marketing campaign will quickly lose the interest of your audience. By contrast, if you are constantly adding something new to the mix, you will generate buzz that keeps your followers coming back for more.
Social Media Sites
Use the one-two punch of email marketing and social media marketing. Make sure that your emails contain buttons or links to your Facebook or Twitter accounts, with a note that you personally answer customer questions there. Encourage people to subscribe to your newsletters and other information by adding the appropriate links to your emails.
It is important that site visitors can easily subscribe to you via social media sites. The majority of Internet users make good use of social media sites daily. It only makes sense to set up your website so that Twitter, LinkedIn and FaceBook users can connect with you easily and see all your comments.
Check out the games on Facebook. Try to come up with an idea for creating a game that is associated with your business, product, or service. There are several companies that were propelled up the ladder simply because of their Facebook-driven online games. If it is within your budget, you can hire a professional video game developer to create your Facebook game.
It takes time and patience to build any kind of social media network for marketing. You may not get thousands of followers in one night. It can happen, but it is not very likely your profiles will get attention that fast. Be patient and in time, followers will come to you.
If you show a username after the @ symbol, you can make sure that updates from important Twitter posters are shared. Alternatively you can also use this symbol to include their usernames in your tweets. After the person gets a notice that they were mentioned in your tweet, it will be to their advantage to either reply or to turn around and “retweet” it to all of their own followers.
Don’t be afraid to get help with your marketing. Social media marketing is a huge area and there are people who specialize in helping your make the most of it. This can be costly, but will be well worth the expense in the long run.
You can have posts to your blog show up on LinkedIn by using the application for blog feed. You are able to post something, and it shows up as updated in LinkedIn. This can save time and money, while gaining free advertising through social media.
Do some research about the company related games on Facebook. Creating your own games is relatively easy: use your creativity to come up with games about your products and industry. Many brands have executed this marketing technique effectively, turning their little Facebook app into a viral sensation. It’s worth the cost to pay a professional design team to create the app, and market it on social media!
If you want to prove the best possible contact in a social media setting, you ought to talk to your customers one-on-one whenever possible. Customers do not enjoy the futile feeling of trying to communicate with a faceless corporation. Customers want the ability to speak to a person directly.
Your Twitter account can be set up to have your blog posts tweeted automatically. You can also choose a couple of your favorite high-quality blogs to promote on your Twitter. Post links to these blogs when they are updated so that you can build relationships with the bloggers and provide your readers with interesting content. The people who follow you will appreciate your efforts to bring them content they enjoy, and the bloggers you choose certainly won’t mind the increased exposure.
Remember that social networking sites are about more that just advertising your product. Social media gives you a rare opportunity to network with your target audience. This can also be used to create an interactive dialogue between them and “the brand”. You obviously have ample time to discuss your products or services, but try to use this opportunity to discover more about your customers and their opinions on a “non-spammy” level.
To ensure your updates aren’t lost underneath all the feeds of your followers, constantly create new Twitter posts. Twitter’s primary focus is quantity. It is important that you still offer quality content, but it is equally important to contribute frequently. Making your posts short will allow you to get a couple good updates from a single event.
Letting your employees have blogs on the business website is among the more effective strategies you can wield in social media marketing. Employee blogs will give your customers a unique view into the personality of your business. It also gives them insight into your corporate culture and how your products go from raw materials to finished product. Allowing customers this type of access will help them feel more comfortable with your business.
Come up with good titles for your posts. Relevant keywords should always be included in your titles. You can get a few more views if people can see that your videos will be of use and that your videos will appear when people enter in certain keywords.
Running contests with incentives on social media sites, like Twitter and Facebook, is a valuable way to produce good publicity for your company. The social aspect of this new online media makes it easier than ever to quickly disseminate information. The contest needs to have some linkage with the products from your business, it should also be fun and lighthearted. One idea for a contest is to create a mascot for a new product, or new line of merchandise you are creating.
When you upload a new YouTube video, always add links to your website, and Facebook or Twitter pages. When you get users from YouTube on Twitter and Facebook, you also have more of a chance that they’ll share any videos you have through these social media sites.
Research has shown that people are more likely to see your social media content during business hours throughout the workweek. There are a variety of tools you can use to have content automatically posted through your social media accounts. This will ensure your content goes up when the most people will see it, but will allow you to write your posts at the time that’s most convenient for you.
Sign up for an account with Yahoo, so you can start perusing Yahoo Answers. This online community provides users with a forum to ask questions on any topic that can be answered by other users. Research any questions that are related to what you offer and then write answers to these, mentioning your products. Provide quality answers often in categories related to your business, so that you can become known as an expert.
Discuss your friends and family members on your blogs. This might seem strange, but a lot of the times people want to know if you are legitimate before they will interact with you. Talk about the people you care about on Twitter or Facebook. Make sure to link other pages too!
It is extremely important that your site is updated and posted to frequently. Give the consumers a reason to want to visit your site, and you do this by putting out something that will get them looking forward to seeing information from you. Make a posting schedule, or use a company that will post for you in specific time intervals. When you do this, you will always be on people’s minds.
Do not expect to see immediate results. It requires lots of time to develop an effective social media strategy. Prior to announcing major social media efforts, take the time to get as many people as possible signed up to your Facebook and Twitter accounts. Also, it’s wise to make your social media page known via other marketing methods.
Share your Facebook site with your current email list. You likely already have a mailing list, if you have been marketing online for a while. You should send them a link to your social media sites. Existing customers will be able to easily find you, and you may end up gaining a lot more in the process.
Make note of all your progress. Over time you will be able to establish statistics that show how effective your campaigns are and the number of new people you get each week. Figure out which actions gained you the most action, and then repeat those strategies. You are not going to know whether social media makes sense for you if you fail to track results.
YouTube is an excellent mechanism for marketing your business. Create video blogs on a regular basis regarding your company and any new services or products you offer. Embed these videos into your blog postings to get them more exposure than they would have if you just posted them on YouTube.
Marketing on social media is an fantastic new way to market your business as long as you use the proper techniques to ensure success. Apply what you have learned in this article, and you’ll soon discover that social media marketing gives you the measurable results and yields you hoped to find and love.
Go ahead and promote your blog via YouTube. Be sure to link your blog in the description for each and every video you post on YouTube. Also, be sure to include some keywords in your item description that will be very useful in helping people to find you. If possible, use keywords in all your tags and URLs as well.